Thursday, May 17, 2018

Download Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain book - Erika Rappaport .pdf


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In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.
From football to male fashion, tea.
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